With Black Friday on the horizon, language schools and universities in the international education industry are gearing up for one of the year’s biggest marketing opportunities. In this post, we’ll highlight the most effective marketing tactics to amplify your Black Friday campaigns.

Craft irresistible academic offers 

Black Friday is the perfect time to advertise enticing offers. Exclusive scholarships, application fee waivers, and special discounts on courses can spark interest and drive decision-making during this period. Creating bundled offers, such as combined language courses with cultural immersion experiences at reduced rates, can also be particularly appealing to prospective clients. Just remember that timing is critical—roll out campaigns a few weeks before Black Friday to capture maximum attention.

Use SEO and targeted marketing

A successful Black Friday campaign relies on visibility, so optimising your institution’s website for search engines is crucial. Utilise keywords like ‘Black Friday university deals’ or ‘language course discounts’ to improve your rankings and attract organic traffic. A targeted marketing approach is equally important. Make sure your email newsletter and social media marketing efforts highlight Black Friday deals, whilst also addressing the specific needs of your target audience. This helps to increase engagement and conversion rates.

Embrace social media platforms 

Harness the power of social media by highlighting your language school or university’s unique offerings on various social platforms. User-generated content is particularly effective, as it helps build authenticity and trust in your brand. Encourage current students to share their experiences with engaging testimonial videos and graphics using your Black Friday hashtag. Instagram Stories and Facebook Live can help provide a real-time glimpse into school or campus life, stirring excitement among potential applicants.

By following these clever strategies, you’re sure to notice an increase in admissions this Black Friday. But if you need more guidance, get in touch with Schools & Agents to elevate your institution’s online presence this Black Friday and beyond.

Written by Stephanie Clark